Bold new flavors, next gen energy.
A focused menu with global flavor profiles and frictionless engagement. The energy of the identity, UX design of the app, and unique aesthetic of the store design were all created with the young generation in mind.

Industry
Food & Drink
Services
Art Direction
Brand Strategy & Positioning
Concept Development
Copyrighting & Tone of Voice
Experiential Environmental Design
Guidelines & Design Specifications
Logo & Visual Identity
Packaging, Signage & Collateral
Print & Digital Design
Research & Curation

Nine Months to Market
Lightning fast, built to last.
Flipping the Script
A sleek, sauce-forward menu.
Game-Changing Tech
Serving faster than scrolling.
















“The words of appreciation I received from David Gibbs is beyond anything I could even imagine.”
Christophe Poirier
Chief New Concept Officer of Yum Brands