The next chapter starts here.

A destination brand built to tell Anaheim's story beyond its icons. By celebrating the city's culture, creativity, and unmistakable energy, the new identity invites visitors to discover a place that's made to play.

Industry

Travel & Leisure

Services

Art Direction
Brand Strategy & Positioning
Concept Development
Copyrighting & Tone of Voice
Guidelines & Design Specifications
Logo & Visual Identity
Packaging, Signage & Collateral
Print & Digital Design
Research & Curation

A Fresh Perspective

A city beyond the icons.

Stories in Every Street

Built for discovery.

Made to Play

A brand as vibrant as the city.

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Saucy

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Butcher & Rose