The next chapter starts here.
A destination brand built to tell Anaheim's story beyond its icons. By celebrating the city's culture, creativity, and unmistakable energy, the new identity invites visitors to discover a place that's made to play.
Industry
Travel & Leisure
Services
Art Direction
Brand Strategy & Positioning
Concept Development
Copyrighting & Tone of Voice
Guidelines & Design Specifications
Logo & Visual Identity
Packaging, Signage & Collateral
Print & Digital Design
Research & Curation
A Fresh Perspective
A city beyond the icons.
Stories in Every Street
Built for discovery.
Made to Play
A brand as vibrant as the city.
